when conceiving what would become the cultural drop that became the unveiling of&nbsp;Rob It to Get It, we met what ultimately came out of it. the idea came of and existed for one simple reason: we were all fed up with how &ldquo;ethics&rdquo; was being advertised.&nbsp;for the launch of this campaign, customers had to rob an item from the DISTANCE Paris shop to indeed get it.the first spark didn&rsquo;t come from &nbsp;responsibility, or morality. it came from the thrill.Rob It To Get It isn&rsquo;t about stealing. it&rsquo;s about permission.we created a moral loophole.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; a playful crime that instantly converts guilt into suspense, chill and pleasure.the twist was the uncomfortable that most usually avoid.and we ran towards it. literally.&nbsp;all of that was built into the aura of our protagonist: the French Olympian sprinter, Mickael Zeze.DISTANCE is a runner&rsquo;s goodies and a top-selling sportswear shop. it is inspired by art, fashion and design but the core of the brand is running performance.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; the guiding concept was to bring back sport into sportswear by stripping away the hype and fashion costume, and putting it back where it belongs:in action.the idea was :&nbsp;If a runner managed to outrun M&eacute;ba, the iconic security guard recently hired by the Paris store, and escape him, they were free to take whatever they could get their hands on.&nbsp;add it too a sprinkle of Banksy energy, stripped of poetry and built up on bureaucratic rebellion. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;we wanted it to look like something you&rsquo;d find in a restricted area and think: &ldquo;am i allowed to touch this?&rdquo; &nbsp;that micro-hesitation is the moment the campaign lives in.&nbsp;since only 2 out of 76 runners managed to escape with DISTANCE rewards, i ask you: should we push the rawness even further?

rob it to get it

with the worldwide phenomenon that havaianas has become, it was about time so standardise and create a guideline for other countries to use without losing havaianas&#39; identity.the brand itself doesn&#39;t change, the lightness, humor and personality neither. it&#39;s a way of always keeping in mind the brazilian culture and the brasilidade that havaianas has.

havaianas

an ongoing series made for Cr&eacute;dit Agricole - a french bank - about this family and their friends and how they are always in funny, relatable and super french situations.

crédit agricole

he fantastic folclore was a series of posters for the Mus&eacute;e des Vampires et de Monstres de L&#39;Imaginaire in Paris, France.the idea was to show that monsters aren&#39;t always as scary as we think. i chose to represent the brazilian folclore as we have our monsters, that we actually love.we have iara, the mermaid that seduces and then eats the fishermen. she is an icon, epic. and there is even a prayer against her charm, which of course i inserted in the poster. besides, i opted to brink element of her imaginary universe, such as the tears from the fishermen that she holds in a ceramic pot, the elements of her vanity are what make her, such as the perfume, the mirror and the hair brush. iara is the apex of beauty. she&#39;s the one that lives at the bottom of the sea and she wants company down there, so i get her, she&#39;s not a monster, she&#39;s just powerful enough to get what she wants.then we have boto cor de rosa. boto is a dolphin, but not a simple one, clearly or he wouldn&#39;t be here. boto is an amazonian pink dolphin (he reallly exists) that turns into a beautiful young man on the full moon nights and seduces married women, take them to the bottom of the river he lives in and impregnate them.&nbsp;again, i chose to represent his imaginary universe: the copo americano and the cacha&ccedil;a that he drinks when it&#39;s full moon, the hat he uses as he is a malandro, the card and the dice as he&#39;s playing around and playing a game with these women.he&#39;s got borogod&oacute; and charm, he&#39;s not a monster. this legend is known and loved in brazil, it&#39;s about accepting our monsters.last but never least we have cuca. cuca is an alligator, she is the one that really frightens us, but we love her. she likes eating little disobedient children so our parents alway made sure we behaved and knew that. cuca leaves alone in the amazonian rainforest and you can know her as as the boogey man.the elements of her universe are also depicted in the poster; the sword and the b&uacute;zios necklace to protect you from her, the shining star crown that give her power and the eyes, she can have you by her stare and the moon and stars because it all happens in the night.cuca, again, is not a monster, she is really just misunderstood. cuca helped me behave when i was little, how can she be a monster if she helps little children?she&#39;s an icon, independant.

folclore fantastique

do momento sensorial ao dia a diathe rebrand consists in positioning natura as the brand that is part of the day to day of the brazilian people.it enhances its power of the sensorial and unique moments with the day to day life.inspired by brazilian fauna, flora and its native fruits, natura todo dia enhances the strong power of the brasilidade inside every brazilian.

natura tododia

in the Americanas marketplace rebranding project, the focus was to reposition the brand based on its strongest assets, highlighting what differentiates it in the market. the strategy consisted of valuing elements already recognized by the public, reinforcing Americanas&#39; visual and communication identity in a more contemporary, clear and competitive way.the work involved redefining the visual language and positioning, creating a consistent narrative that conveys confidence, product diversity and the strength of the platform. the objective was to strengthen the perception of the marketplace as an accessible, dynamic environment aligned with the needs of consumers and partners, consolidating Americanas as one of the most relevant players in the sector.

americanas

the purpose here was to develop a series of visual pieces for a campaign aimed at inspiring people around the world to travel to Saudi Arabia.&nbsp;the challenge was to translate the country&rsquo;s rich culture and unique style into a contemporary visual language capable of sparking desire and curiosity.the work involved art direction and design, blending tradition and modernity: from references to Arabic colors and patterns to elegant, sophisticated compositions that communicate hospitality, mystery, and authenticity. each piece was crafted to convey not just a travel destination, but a unique cultural experience, connecting the audience to the spirit of Saudi Arabia.

saudi arabia

costumes made for the brazilian carnaval, focusing on graphic and visual solutions to each one of them.

fantástica fabrica de fantasias

since 2019, the Brigitte Bardot Foundation has supported organizations that aim to protect elephants exploited for tourism in Sri Lanka by involving the local community.the foundation&#39;s goals are to rehabilitate and reintroduce captured elephants into the wild and bring awareness to this cause which sometimes does not have the fundamental light shining on.additionally, the goal is to elucidate what happens to elephants and have a call to action to implement their rights.&nbsp;

fondation brigitte bardot

in my family, when one turns 18 years of age, all the family and friends gather around to wish upon them the best energy and the best years to come. we normally do it with the classic fitinhas do bonfim;&nbsp;we tie the bracelet on the birthday person and wish them the best on their path.just as important, on this assignment, we were asked to do visit cards that weren&#39;t obvious visit cards. these were mine, bracelets with powerful words to be wished upon the person, as well as containing my name, my number and my website. here, for this project that would be the last stop before my adult life began i decided to recreate my family tradition, filled with what i want and wish upon myself for the rest of my life: brasilidade.&nbsp;words like&nbsp;cafun&eacute;, sambarilove, ziriguidum, malemol&ecirc;ncia, zunzunzun and borogod&oacute; were in the bracelets.the fitinhas da brasilidade consist in always carrying with me the aspect of being ultra brazilian on my trajectory, and to never forget that that&#39;s what i&#39;m shaped of. with a vocabulary of super brazilian concepts i wished upon me and my colleagues a lot of passion, rhythm, care and the most powerful energy so all their wishes can be fulfilled. it&#39;s about this rite of passage and how even though it&#39;s extremely brazilian, it can also be universally appreciated; it&#39;s about sharing one&#39;s culture and realising it can fit anywhere.

fitinhas da brasilidade

a project that exists to give voice to the brazilian people. it&rsquo;s made with and for the people. it&rsquo;s about the belonging and re-enchantment of this country that connects with is praised identity and revalue the culture. i chose to focus on the cultural diversity and the creation of a national identity that comes from within. besides, it is all about showing brasil&rsquo;s essence and the essence of the people, the alegria do povo.

brasil

mantiqueira brasil is evolving. the rebranding reflects a renewed commitment to building a sustainable ecosystem &mdash; one that connects every stage of our journey, from the farm to the table.at the heart of this transformation lies the egg: a simple, essential food that gains new meaning when produced with care for people, animals, and the planet. the new brand identity highlights our mission to integrate responsibility and innovation across the entire cycle &mdash; from ethical production and sustainable farming practices, to logistics, partnerships, and consumer experience.this rebranding strengthens the idea of connection and continuity. each step, from production to sale, becomes part of a living ecosystem where transparency, trust, and sustainability guide the process. It is about more than producing eggs: it is about nurturing relationships &mdash; with farmers, suppliers, retailers, and, ultimately, with consumers who seek authenticity and purpose in what they consume.the rebranding is not just visual; it is a cultural shift that reinforces our responsibility to generate positive impact and to enhance the dialogue between production, consumption, and society.mantiqueira brasil reaffirms its role as a pioneer in sustainable agribusiness, showing that every egg carries more than nutrition &mdash; it carries values, care, and the promise of a better tomorrow.

mantiqueira brasil

the posters for the Rodeo Disco summer party from BETC itself. the idea was to inspire through the cowboy and wild wild west universe and bring it to nowadays with pop references. besides, it needed to have a little touch of disco, glam, shiny aspect.

rodeo betc

de moda praia &agrave; marca que transmite o esp&iacute;rito do ver&atilde;othe new brand positioning shows that &aacute;gua de coco is a lifestyle brand that transmits the summer spirit, and that also has products for all moment: relaxing, &ldquo;p&eacute; na areia&rdquo;, and the most unforgettable such as travels and parties. esp&iacute;rito solarthe sun was the inspiration to represent different elements of the brand:<ul><li>a brand that transmits a mood and state of mind;</li><li>its origin in Fortaleza, known as Sun City;</li><li>a way of identification with its consumers, strong women, that like to stand out and that take pride for having their own glow.</li></ul> visual que valoriza o seu dnawe revitalized the coconut tree, which reinforces the name and has always been a symbol of great association with the brand. with the golden as a protagonist, a palette with other sophisticated colors, and a photographic direction focused on people, we brought the solar spirit and the brasilidade as brand territories.

água de coco

wonderwall was a project about expression, love, bonding, sharing. we needed to talk about these emotions and we chose art walls such as lennon wall, five pointz and beco do batman. talk about it through art and graffiti.it was a video mapping project and in the walls we chose bricks to represents the steps of the graffiti artist&#39;s life.it was a dreamy yet lovable project, i brought the famous brazilian lambe lambes to the scene and even inserted bueno caos&#39;s pel&eacute; beijoqueiro as an homage to king pel&eacute;.it is experimental but had a lot of art directing in the making.&nbsp;

wonderwall

the creation of the brand for the city of rio de janeiro, focusing on creating brands for the neighbourhoods to praise the city as a potency of place branding.this &nbsp;was my bachelor degree&#39;s final project and i focused in creating a brand that goes beyond a brandbook, that is when the creative kit was born.the creative kit is an enhanced and more modern version of the brandbook. it has all the different assets, explanations, strategies, behaviour, examples, tools and creative means in the shape of a website; being of easy access to all those who have the link. the idea is to democratize and establish the design info, as well as making it easier for those who want to know more about the city: thus unravelling a notorious neighbourhood of the city.first, there were made four different neighbourhoods, each relating to a persona; expanding them and framing the city in a more creative and strategic way.<a href="https://xd.adobe.com/view/57b66135-e7b7-48de-aca9-70449fa0c71c-02e5/" rel="noopener noreferrer" target="_blank">enjoy the creative kit!</a>

rio de janeiro

the imaginary fauna is a combination of not so typical brazilian animals, surreal and imagined living in the brazilian scenary.

fauna imaginária

rebranding of the university est&aacute;cio.we created a brand with an inspiring and curious personality, instigating their students to ascend not only their careers, but also reach for success with a meaning. est&aacute;cio understands that innovation means questioning the status quo, therefore creating an environment of connection and proximity guided by learning in practice: a fertile place to create solutions for the future. thus, maintaining its tradition of conceiving generations of professionals capable of preparing for the modifications of the future, with a more ambitious, fresh and different vision.

estácio

rebranding of the university ibmec, significant in the business industry.a brand with excellence in guidance and credibility, targeted for those with great ambitions in success and profession. our challenge was to evolve this positioning to equate the requirements of a world in constant change; find its purpose and update the equities to maintain its interest and appeal.

ibmec

rebranding of idomed, a medical school.with the growing demand for medical courses, one of the tensions identified is that, in recent years, the profession has been treated like any other business, moving away from its purpose and its essence: the innate desire to care for others.therefore, the new brand aims to provide students with the latest technology in medicine while at the same time rescuing its origins and valuing the vocation of the professionals who dedicate themselves to it. the brand incorporates, in its typography, the reinterpretation of the classic symbol of medicine, the serpent wrapped around the aesculapius staff, and also symbolizes human welcome through science.

idomed

rebranding of the law university dam&aacute;sio.focusing on bringing a scenario that dialogues directly with the teaching staff and students, promoting their local strength. with the redesign of the identity, the accent also becomes an icon that is the gavel used in court. the brand proposes to provide students with the latest in study methods but also following the tradition that is so important in the field.

damásio

the magazine for, with and about women. inspired by the Roman goddess of wisdom and science, MINERVA is here to inform, dialogue, communicate and demystify taboos in the feminine universe of science and technology.(an edition for SUPER INTERESTANTE from a project in partnership with the publisher Globo)

minerva

sunkissed is a way of living and experiencing the world. the concept came from the combination of surfing and minimalism: two philosophies that fit together and intertwine to bring peace and knowledge for the inner self. illustrations with different moods and palettes but always in harmony; embodying the concept.sunkissed banana is an authorial and refreshing project, accepting the imperfections and organicity of the lines, the movements, the fluidity. just like surfing.

sunkissed banana

collection of memories and landscapes that i had the pleasure to surf and fall in love with.