de moda praia à marca que transmite o espírito do verão

the new brand positioning shows that água de coco is a lifestyle brand that transmits the summer spirit, and that also has products for all moment: relaxing, “pé na areia”, and the most unforgettable such as travels and parties.

espírito solar

the sun was the inspiration to represent different elements of the brand:

• a brand that transmits a mood and state of mind;
• its origin in Fortaleza, known as Sun City;
• a way of identification with its consumers, strong women, that like to stand out and that take pride for having their own glow.

visual que valoriza o seu dna

we revitalized the coconut tree, which reinforces the name and has always been a symbol of great association with the brand. with the golden as a protagonist, a palette with other sophisticated colors, and a photographic direction focused on people, we brought the solar spirit and the brasilidade as brand territories.