in the Americanas marketplace rebranding project, the focus was to reposition the brand based on its strongest assets, highlighting what differentiates it in the market. the strategy consisted of valuing elements already recognized by the public, reinforcing Americanas' visual and communication identity in a more contemporary, clear and competitive way.

the work involved redefining the visual language and positioning, creating a consistent narrative that conveys confidence, product diversity and the strength of the platform. the objective was to strengthen the perception of the marketplace as an accessible, dynamic environment aligned with the needs of consumers and partners, consolidating Americanas as one of the most relevant players in the sector.