the purpose here was to develop a series of visual pieces for a campaign aimed at inspiring people around the world to travel to Saudi Arabia. 

the challenge was to translate the country’s rich culture and unique style into a contemporary visual language capable of sparking desire and curiosity.

the work involved art direction and design, blending tradition and modernity: from references to Arabic colors and patterns to elegant, sophisticated compositions that communicate hospitality, mystery, and authenticity. each piece was crafted to convey not just a travel destination, but a unique cultural experience, connecting the audience to the spirit of Saudi Arabia.